A PocketBook is a combination podcast and e-learning course formatted primarily for Apple Inc.’s iPod. PocketBooks include video and or audio files as well as graphic files and text. A PocketBook composition can consist of one or more chapters, each chapter ends with a short interactive summary quiz that display’s a score. Optional features include a hyperlinked table of contents and glossary.
The iPod PocketBook Maker prompts the author for the data needed to build and then publish the work to the eBay PocketBook-Download Store. The eBay Store charges a 30% selling commission but listing is free and purchases can be immediately downloaded for playing on the buyer’s computer and iPod.
Since it is true that people do judge a book by its cover, each listing in the eBay Store includes a 3-deminsional photorealistic box-shot rendering that is the equlivancy of the book cover. This visual icon is something that buyers will focus on. The colorful image will stimulate a potential buyer’s interest resulting in a high perception of value. If the title and description catches the attention of a potential buyer the box shot will be the deciding factor. The eBay store has several box shot templates that are used to create the renderings. However the author can include front and side images for the eBay PocketBook-Download Store use to develop a totally customized box shot.